What is life insurance?

Life insurance, in its simplest form, is a love letter to your family, delivered in cash. It’s a contract that says, “I’ll be there for my loved ones, even when I can’t actually be there.” It’s like paying a bouncer to keep life’s financial punches at bay when you’ve left the party.

In practical terms, life insurance is an agreement with an insurer: you pay them premiums, and they promise to provide a tax-free financial payout to your chosen people if you pass away. This ensures your family has the means to cover debts, living expenses, or even that dream family vacation you always wanted them to take—but never got around to planning.

Think of it as the only financial product designed with your absence in mind. It’s not for you—it’s for everyone who has to keep going without you. It's a backup plan, a safety net, and, quite frankly, the nicest "just in case" you'll ever buy.